Patron El Cielo: Radient Summer
The world’s first 4x distilled tequila. Radiantly Smooth, Naturally Sweet
Agency: The Community
Role: Sr. Art Director
Writer: Elliat Albrecht
As the creator of the super premium tequila category, we didn’t want to just host a launch party—we want to create a launch spectacle inspired by the heavens.
The ultra-decadent El Cielo launch party made the fantasy of floating above the clouds to play in the sun possible. We invited guests to party in the sky and dance in dazzling lights that beamed across the venue in sync to music. Waves of fog curved among the guests to envelope them in billowy clouds, while a giant sun glows above them.
A curated guest list of 1,000 conspicuous enthusiasts were invited to this unique, one-night event at the Hearn.
From mesmerizing laser shows and aerial artists, to DJs and live performances, we crafted an opulent, elevated atmosphere to lift spirits and ignite the moment.
A Radiant Summer starts with a private party at an exclusive venue that only a select few have ever stepped foot in—a place most only dream of getting a chance to see inside.
